April 5, 2023
Service-based companies may rely on word-of-mouth and repeat customers instead of leveraging their online presence to attract new clients. Often, it can be challenging to document the work done on a job when it needs to be completed quickly and efficiently. As a result, many companies resort to using stock photos or no photos at all, leading to an inauthentic and unprofessional online image. Prospective customers who research the company online may take notice of this and opt for a different business to fulfill their needs. On the other hand, high-quality photos can enhance the company's credibility, showcase their work and processes, and instill confidence in potential customers, ultimately leading them to choose your service over competitors.